Google’s new plan for collecting data investigated in UK
- Google’s plan to replace web browser cookies with a system that shares less data with advertisers is being investigated in the UK.
- The Competition and Markets Authority (CMA) said Google’s plan could have a “significant impact” on news websites and the digital advertising market.
- It had already raised concerns that publishers’ profits could sink if they were unable to run personalised ads.
- But Google said digital advertising practices had to “evolve”
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