Misinformation on Facebook gets way more engagement than news, according to study
- A new peer-reviewed study by New York University and the Université Grenoble Alpes in France shows misinformation got six times more engagement on Facebook than conventional
- The study is to be released as part of the 2021 Internet Measurement Conference in November and focused on 2,500 news publisher pages on Facebook between August 2020 and January 2021.
- Findings showed that pages that post more misinformation regularly got more likes, shares, and comments.
- The increased engagement on misinformation posts was seen across the political spectrum but it was found that right-wing leaning publishers were more likely to share misleading information.
- Facebook has criticised the study for focusing on engagement rather than “reach” but has not made data available to researchers to help quantify and understand the “reach” of misinformation.
- Check out our blog on the spread of misinformation, here.
- Full story, here.